Tracey Smith
Leadership isn’t just about results—it’s about building a legacy of Kingdom impact, one leader, one team, and one organization at a time.
As CEO of the Aaron Hur Group and a long standing Certified Performance Coach and Executive Consultant, I empower mortgage leaders and branch managers to attract top talent, build thriving teams, and scale their businesses effectively. My 90-day sprint coaching framework delivers fast, measurable results by combining modern recruiting strategies with proven leadership tactics.
Over my 20+ years in sales leadership and coaching, I led one of my proudest accomplishments: growing a region from $250M in annual production to over $2.5B in just five years, making it the #1 region in the company. Along the way, I helped 20+ leaders earn promotions, built high-performing teams, and created sustainable growth across organizations.
If you’re a producing branch manager or mortgage leader ready to:
Attract and retain top-tier talent
Build a team culture that drives performance and loyalty
Achieve measurable growth in production and leadership
Then let’s connect. Leadership isn’t just about today—it’s about creating the foundation for long-term success.
When I’m not coaching or strategizing, I’m focused on what keeps me energized and grounded: spending time with my family and prioritizing fitness. Health is wealth, and staying active fuels my competitive edge and personal growth.
Ready to elevate your leadership and transform your branch? Message me to book a free 30-minute strategy session.
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Contact
I'm always looking for new and exciting opportunities. Let's connect.
123-456-7890